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Avenir Ingredients is a dynamic company specialising
in the supply of ingredients for the manufacture of
personal care products, cosmetics and nutraceuticals to the Australian and New Zealand markets.

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Our story

Avenir Ingredients was founded in 2013 by Sharon Morse and Paul Castles. Our philosophy has been to offer the highest quality ingredients from ethical and sustainable sources and to be able to service manufacturers and brands with our expertise in our ingredients.


Our team are highly qualified in chemistry and cosmetic science to assist our customers with their ingredient choices. 


Since our inception, our range has expanded and we can now offer a complete spectrum of ingredients that are used in most personal care products. We have actives that are cutting edge and award winners, all with full clinical data to support their claims. We source our ingredients from Suppliers known and trusted around the world for their quality and consistency. We lead the way with concepts and trends that we can share with our brand customers to formulate innovative products.

"Our Mission is leading the future of health and beauty ingredients within Australasia with energy & passion. Connecting people, focusing on delivering creative solutions, using innovation to unique and valuable partnerships and informative and exciting events, ensuring sustainability in our world."

"Our Vision is to create a world where people continuously grow. Empowered and inspired to create and celebrate their own way of making a difference." 


Our expertise


We have access to market trend information and concepts to inspire your brand. Our technically qualified sales team can also provide assistance and advice in selection of raw materials and formulating. We have carefully selected suppliers from all over the world who have the most innovative and sustainable ingredients.

Relaxing in Nature

Sharon Morse-Greene

Business Director

Sharon has almost 20 years experience in the Cosmetic Industry. Her qualifications include
a B. App Sci (UWS) and a Post-Graduate Diploma in Dermato-Cosmetic Science from Brussels University.  Her experience includes many years in R&D in cosmetics followed by Technical Sales, Business Development and Management. In recent years Sharon has focussed on utilising her unique knowledge and understanding of the Australian market to identify suitable innovative and unique offerings from overseas manufacturers. Once product ranges have been selected, Sharon has worked tirelessly to ensure their successful introduction, promotion and support in the market.


Paul Castles

Paul has 30 years experience in the Cosmetic Industry. He has a B Sc (Chemistry) from Melbourne University. He has had senior roles in the industry as Technical Director with expertise in formulating skincare, colour cosmetics and sunscreens. He has many years experience in management and business management as well as regulatory knowledge. Pauls' knowledge of the Cosmetic Industry allows the company to be at the forefront of providing innovation and service to our customers.


Anna Trinidad-Nicolas
General Manager/ Marketing & Operations

Anna has completed a Bachelor of Foods Science and Technology Hons, University of New South Wales and has specialised in cosmetic chemistry with a Diploma of Cosmetic Science and Formulation from the Institute of Personal Care Science. Anna has worked in customer service roles and has many years experience in Technical sales, and brings her warmth and enthusiasm to her role.


Paul Kent

General Manager/  Sales, Suppliers & Technical

Business Development Manager SA

Paul has joined the Avenir family as Technical Product Manager. Paul has spent the past 20 years working in a variety of R&D and formulation roles in both the cosmetics and pharmaceutical industry. Graduating from Adelaide University with an Honours project focusing on the stability of w/o emulsions. Paul started his career in the cosmetics industry as a formulation chemist at Jurlique, where he focused on developing natural skin care and colour cosmetics with an emphasis on natural preservative systems and energy-efficient manufacturing processes. He then spent four years at Hamilton Laboratories developing high SPF sun care products to comply with evolving global UVA standards before moving into the pharmaceutical industry with Mayne Pharma, implementing customer formulations and learning about TGA requirements for registered products. Paul brings his enthusiasm, a wealth of knowledge and expertise on cosmetic formulating and regulations to offer technical advice to our customers.


Armelle Sebbag
Marketing & Product Manager 

Armelle joined the Avenir family in 2017 to look after our Victorian business. Armelle has a Bachelors degree in Cosmetic Chemistry from the University of Montpellier and a Masters degree in Cosmetic Formulation from ISIPCA, Versailles, France. Armelle has worked as a cosmetic formulator in several large companies in France, the US and the UK before moving to Australia and her impressive experience includes prestigious brands and contract manufacturers.  She has worked as a cosmetic, technical advisor for large contractors, and her experience includes, skincare, haircare, body care and colour cosmetics. Armelle brings her wealth of knowledge on formulating and ingredients along with her bright personality to offer technical advice to our customers. She's now located in France looking after some of our European partners and supporting the sales team and our online presence.

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Vivianne Wu
Business Development Manager QLD/ WA

Vivianne looks after our Queensland  and WA customers.
She has a Bachelor of Business and a Masters in International Business from Sydney University, as well as a Diploma in Cosmetic Science. Viv has many years of experience
in the Personal Care and Cosmetic ingredient industry and brings her professionalism and experience to our business to assist our customers with their projects.


Rachel Finch
Territory Manager NSW/ NZ

Rachel has over 10 years experience in the Cosmetics Industry. Her qualifications include a BSc (hons) in Forensic Science along with a Diploma of Cosmetic Science from De Montfort in the UK. Rachel has worked as a cosmetic chemist for Boots the Chemist along with the largest contract manufacturer in the UK before moving to Australia. She has recently joined the Avenir team after working as a development chemist at Jalco for over 4 years. Her experience covers skin care, sun care, colour cosmetics and body care. She brings her knowledge of cosmetic formulating and ingredients to provide technical support to our customers.

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Pauline Dubois
Business Development Manager  New Zealand

Pauline holds a BSc in Chemistry with a focus on Formulation from the University of Toulouse in her native France. She started her career at Yves Rocher in Paris, developing colour cosmetics, and then moved to the UK to work for Meiyume, a global contract manufacturer. In 2019, she relocated to New Zealand and joined C&R Packers as a Senior Formulation Chemist until early 2024.

With 10 years of experience in cosmetic science, Pauline decided to join the NZSCC committee in 2022, aspiring to encourage more individuals to explore the fascinating field of cosmetic science.

She is excited to be part of Avenir Ingredients and looks forward to exchanging ideas and insights with customers.


Sarah Lutze
Business Development Manager/ Health, Beauty & Nutrition

Sarah has a Masters of Nutrition and Dietetics from the University of Sydney and joined the Avenir team in a customer service role in 2020. Sarah is excited to bring her knowledge and enthusiasm of nutrition to the new ingestible division.


Samantha Rutherford
Business Development Manager NSW/ VIC & Digital Marketing

Samantha looks after some of our NSW customers and manages our insta account and monthly newsletters.

She has a Bachelor of Communications (Social and Political Sciences) from the University of Technology Sydney and joined the Avenir family in 2021 to look after the samples department. Since graduating from university, Sam has moved into internal sales and can’t wait to bring her passion for customer relationships, personal care and sustainability to her role. 

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Hang Brayshaw-Tran
Business Development Manager VIC/TAS

Hang graduated from RMIT University with a double degree in Chemistry and Chemical Engineering with Honours. Commencing her career in research and development, Hang has worked for Australian cosmeceutical and FMCG brands as well as in contract development and manufacturing. Experienced in developing skincare, sun care and colour cosmetics, Hang brings her enthusiasm and experience to support our customers.

Brands we distribute
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Unique, sophisticated bio-efficient actives

Lucas Meyer Cosmetics are a leading manufacturer of innovative, functional ingredients. They embrace concepts of biomimetism, functional performance, precisions delivery and sensory experience.


The portfolio contains a comprehensive range of innovative actives, marine and botanical extracts, biomimetic peptides and biotech actives.


Inspiring Australian ingredients

Southern Cross Botanicals, part of the IFF Lucas Meyer family,  are pioneers in research, development and 

production of botanical materials derived from Australian Plants.


The portfolio contains a comprehensive range of Australian actives, oils and exfoliants, complete with efficacy studies.

Intelligence behind beauty

The Dr Straetmans brand, now a part of Evonik, market quality and innovative ingredients to the Personal Care Industry. They are committed to stabilizing cosmetics – the natural way.


The Dr Straetmans portfolio consists of multifunctional additives, antioxidants, surfactants, oil components and hair care.


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Sustainable specialties partner

Evonik Personal Care is a specialist in ingredients and concepts.


Evonik specialise in emulsifiers, secondary surfactants, synthetic and enzymatically produced emollients, conditioners, thickeners, pearlising agents, active ingredients, delivery systems, multifunctional additives and preservatives.

Product Portfolio:

Dermofeel®, Dermosoft®, Verstatil®, Tego®, Abil®, Rovisome®, X50


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Unleashing nature sustainably

Cargill Beauty, the personal care division of Cargill, offers a diverse portfolio of nature-derived ingredients, an integrated and responsible supply chain, state-of-the-art research and application services and endless possibilities to support the sustainable growth of personal care brands.


Our portfolio is composed of texturisers, emollients, emulsifiers, sensory enhancers and bio-actives to develop nature-derived products for skin care, hair care, colour care and oral care.

Part of this portfolio has been inherited from Floratech.

Product Portfolio:

Actigum™, Satiagum™, Satiagel™, StarDesign™, Florabeads®, Floraesters®

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The natural wax specialist

Kahl is a leading innovative manufacturer of natural waxes with a global presence, consistently high product quality and customer orientation, and a high regard for customers and employees.

Our strategy is very focused on sustainability and strongly oriented toward innovations in processes and production technology as well as in new functional products.

Product Portfolio:

Kahljelly, Kahlresin, Kahlwax

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Natural raw materials

Lessonia offers a wide range of natural exfoliants, micronised plant pigments and extracts to the Personal Care Industry as well as Nutraceutical ingredients.


Lessonia draws its strength from its unique origins and expertise in sourcing and processing natural raw materials.


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Expect the unexpected. Awaken the extraordinary human. Awaken the extraordinary senses for a better world.

The IFF artists of perfumery reimagine the world around us, transforming how we experience emotions and sensations, and re-evaluating what it means to be human.

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Naturally effective cosmetic ingredients

Cobiosa offers naturally effective cosmetic ingredients for skin care and hair care. Cobiosa is specialised in the production of natural ceramides, marine origin actives and botanical extracts from the Andean Region.


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Additives for personal care

BYK additives are hugely varied and versatile, improving the most widely diverse of formulation systems. They stabilise particles and active substances in skin care, sun protection, antiperspirants, colour cosmetics, and other products. They control flow behaviour, influence product stability, display absorptive, matting, and binding properties, and they result in a particularly pleasant skin sensation. The portfolio further contains a selection of additives for natural cosmetics that are in compliance with the specifications of COSMOS and/or NATRUE.

Product Portfolio: Technology Platforms

• Purabyk

• Claytone

• Laponite

• Garamite

• Gelwhite

• Rheobyk

• Tixogel

Creativity, elegance, art, culture, science & technology

Akott is an international company that develops, manufactures specialty ingredients with unique product concepts.


They produce high technology and long-lasting performance products. Akott’s product philosophy is based on creativity, elegance, art, culture, science and technology. 

Product Portfolio: Technology Platforms

• Italine™ range: upcycled active ingredients

• Akosky™, Akoactive™, Akowell™

• Akojoy™ oil blends

• Akobiol™ extracts

Colour trend forecasting & prototype development

Eckart is a manufacturer and supplier of metallic and pearlescent pigments for the cosmetic industry. Their pigments orchestrate beauty and provide a shimmering effect in powders, nail varnishes, makeup, hair care and shower gels. 

Product Portfolio:

Mirage Pigments ®- Borosilicate Pigments

• Visionaire Pigments ® – Metallic Effect pigments

• Syncrystal® - Synthetic Mica Pigments

• Silverdream® - Metallic Effects for Nail Polishes

Market certified sustainable oleochemicals

IOI is one of the leading European suppliers of oleochemical specialties. Support RSPO and production and promotion of RSPO certified palm based oleochemicals and derivatives.


Product Portfolio:

Imwitor®, Witarix®, Softisan®, Miglyol®

• Lanolin Alternatives

• Emollients and Emulsifiers

• Conditioning agents  for skin care and hair care

• Silicone alternatives

Organic compounds,
silk derivatives & natural oils

Ikeda is a Japanese supplier of high quality cosmetic raw materials. They have an extensive portfolio of specialty inorganic compounds, silk derivatives natural oils and ingestible collagen.

Product Portfolio:

• Inorganic Compounds – silica powders, titanium dioxide, coated iron oxides

• Japanese inspired oils and extracts

• Hydrolized Silk

• Hyaluronic acid

• Surfactants

Natural pearlescent pigments

Sudarshan is a leading pigment manufacturer based in India. They offer natural pearlescent pigments for cosmetic applications.


Product Portfolio:

• Prestige™ Pearlescent Pigments

• Sumicos™ Micas

• Sumicair™ fillers

Specialty surfactants derived from natural sources

ZSCHIMMER & SCHWARZ is an internationally active company with headquarters in Lahnstein near Koblenz, Germany. The range for personal care includes specialty surfactants derived from natural sources for use in an array of everyday products such as shampoos, body washes, syndet bars and skin care. The range includes mild, sulfate-free surfactants for rich and creamy lathers, emulsifiers for creams and lotions, and esters for moisturising and conditioning. We are able to provide many starting formulations for body washes, shampoos, conditioners and skin care from the Zschimmer and Schwarz range.

Product Portfolio:

Protelan, Zetemol, Lumorol

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and Life

Hyundai Bioland is leading the development of raw materials using natural resources since 1995 and has kept the top position in the cosmetics and nutraceutical raw materials industry. In addition, Hyundai Bioland has become an internationally recognised company that can also be trusted in the fields of food, pharmaceuticals and personal care. Hyundai Bioland supplies products with such technologies applied as natural extraction, separation and purification, synthesis, and fermentation. 


Product Portfolio:

• Hyaluronic acid, Beta-glucan and botanicals for anti-ageing, moisturisation, whitening and skin protection. 

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Putting innovation first

Founded in 2000, PolymerExpert is a French company specialising in the field of polymers.

Born from a passion for innovation, the company has become a major player in polymer research and development filing more than 65 patents and devoting 35% of its revenues to the development of new polymers.


Product Portfolio:

• Estogel®, ExpertGel®

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