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Keep up to date with the latest industry news, hear about new inventions and trends. Meet us at events and exhibitions around the country and beyond. 

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We are excited to announce some recent changes within Avenir Ingredients.


Since Avenir's inception in 2013, Sharon Morse-Greene, Avenir Founder, has been dedicated to offering the best service for our suppliers and customers, while tirelessly looking after Avenir's growing team.


The time has come to take Avenir to the next level and add a fresh perspective!


Please join us in congratulating Anna Trinidad-Nicolas and Paul Kent for their promotion as General Managers.

Having been pivotal to the success of Avenir Ingredients from day one, Anna has been promoted to the position of General Manager – Marketing and Operations.

In this role, Anna will be responsible for marketing activities and will oversee all day-to-day operational activities such as stock management, logistics and customer service.

Moving into the position of General Manager – Sales, Supplier and Technical, Paul will work closely with our sales team to support our customers and our suppliers. Paul will continue to offer technical support through the formulation, quality and regulatory areas.

Sharon will pass on the day-to-day activities to Anna and Paul, allowing her to focus on initiatives to enhance Avenir’s position in the Australian and New Zealand Health and Beauty Care markets.


During this transitional time, we've also refined what we want Avenir to be, through defining our mission and vision, and creating our company video.


At Avenir we are on a mission to:


👉 Deliver the future of health and beauty ingredients to Australasia with energy and passion


👉 Empower people by focusing on innovation, creativity and unique relationships


👉 Aspire to live in a sustainable world.


We want to be part of creating a world where people INSPIRE one another, DELIVER on their promises and CELEBRATE life.


Thank you for working with us so that together we can make this world a reality.



Another jam packed newsletter with the latest launches, some live presentations you may have missed and much more!




If you missed Lessonia's webinar on natural formulations using their ingredients, you can catch the replay here.


You can also enquire about the below presentation, following a fantastic webinar facilitated by Timm Zabel from Evonik.

Remember that if your product is not preserved properly, you have no product. You need to ensure the safety of your product for its entire shelf life under normal conditions of use.


You can read the full newsletter here.

You may have noticed the word ‘adaptogens’ when browsing nutraceuticals and functional food and drinks products or even cosmetic product!

Have you wondered what this term actually means?


Adaptogens are mostly plants (or some mushrooms) that must tick the following boxes:

✅ Non-toxic

✅ Have ‘non-specific’ activity and act by increasing resistance of the organism to a broad spectrum of adverse biological, chemical and physical factors.

✅ Help regulate or normalise organ and system function within the organism.

✅ Work on a cellular level, acting to help prevent stress-induced damage.



Whilst adaptogens cannot replace the foundations of a healthy nutritious diet and lifestyle, this definition of adaptogens helps explain why these ingredients are looked to for their use in prevention and treatment of conditions such as anxiety, depression, immune dysfunction, CFIDS, sleep disorders, exhaustion and stress-induced ageing. Living in a fast-paced and high stress society as well as going through a pandemic, it’s no wonder adaptogens continue to be popular ingredients.


Adaptogens include ginseng, ashwagandha, schisandra, rhodiola and cordyceps.


Contact Avenir to find out about our Korean Red Ginseng and Braintect (a botanical complex to promote concentration and memory containing Schisandra Chinensis).


We also have a list of topical ingredients that would belong to this adaptogen family.


You can direct your enquiries to office@aveniringredients.com.au.

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